Warner Hotels launches new identity with bold rebrand
15th July 2024: The UK’s leading provider of adult short break experiences, Warner Hotels, today reveals an exciting new rebrand, to be rolled out across its collection of unique country and coastal properties.
The new brand will be supported by a multi-channel marketing campaign – its biggest and boldest yet - including a playful TV advert that celebrates grown-up fun and the little moments of captured joy found on a Warner Hotels break. The first airing of the advert will be unveiled on ITV1 at 8:40am during Good Morning Britian on Monday 15th July.
Refreshing the brand for a new era, the updated look and feel has been informed by an extensive research project that aimed to uncover the preferences and traits of its target audience to ensure the brand aligns with their desires and behaviours.
With guest experience firmly at the core of the Warner Hotels’ proposition, the study, supported by wider market trends, found that a vibrant, buzzing atmosphere, activity-based experiences, and having the freedom to holiday their way, were most important to guests.
Paul Pomroy, CEO of Warner Hotels, said, “It’s an exciting time for Warner Hotels, as we bolster everything we are known and loved for with a refreshed proposition that reflects the evolving needs of today’s holidaymaker. Our guests are at the very heart of our hotels, celebrated for their individual tastes and preferences which we aim to serve through our unique offering, to create personalised moments of joy.
“This rebrand signals a new era for the business and will be critical in continuing the impressive growth we’ve seen in recent years as the leading provider of adult short break experiences in the UK.”
The rebrand is the latest milestone in Warner Hotels’ growth journey, which has seen it invest circa £200m since it was acquired by Blackstone in 2021, to renovate, refurbish and expand its portfolio. This includes the 180-bedroom, Runnymede on Thames hotel, in Windsor, set for its grand reopening in late 2024.
The new Warner Hotels’ brand identity will be rolled out through a multi-channel marketing campaign and across properties in the coming months.
To find out more, or to book a break, visit Warnerleisurehotels.co.uk/discover-warner-breaks
Notes to editors
Blending English heritage with hospitality, the hotel chain boasts meticulously designed short break experiences, each with its own unique character, that invite guests to holiday how they want to. Whether activity-fuelled or long and leisurely, every break at a Warner Hotel presents a world of food and drink experiences, indulgent relaxation offerings and endless entertainment choices to explore. With so much included, a Warner Hotels stay offers real value, with breakfast, dinner and an array of entertainment and activities all included in the price.
Guests can also enjoy specialist breaks, including collaborations with BBC History magazine for getaways that step back in time, as well as Strictly Come Dancing-themed breaks, led by the hit show’s professional dancers. Speciality Wellness Retreats have also been created to place greater emphasis on the connection of the mind and body, featuring calming gong baths and relaxing yoga. Enhancing its much-loved entertainment offering, guests can now also party the night away with the introduction of new Ibiza Sunset Weekends featuring Vernon Kay and DJ Dave Pearce.
Notes to Editors
Contact Information
For any more information or imagery please email warnerpressoffice@bourne-leisure.co.uk and warner@wpragency.co.uk
About Warner Hotels
The UK’s leading provider of adult short break experiences, Warner Hotels is a collection of unique properties in great locations across the UK. Celebrated for grown-up breaks, Warner Hotels invites guests to holiday their way, offering authentic and meaningful experiences that allow guests to both explore and unwind, from axe throwing and archery to fuel the spirit, to delicious dining to feed the soul, sumptuous spa sessions to relax the mind and electrifying live shows and entertainment to light up the night.
All short breaks at a Warner Hotel include breakfast, dinner and specified entertainment and activities, ensuring guests make the most of their time away. Situated in stunning locations nationwide, including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire, and The Runnymede on Thames, set to open its doors later this year, each hotel offers its own personal character that makes every stay unique.